By: Govy
Modern day advertisers started in America at the turn of the 20th century. The fore fathers of this art or science designed and sculpted the landscape of advertising to reflect an image of ultimate professionalism and innovation that opened the eyes of consumers and capitalists.
The father of modern advertising was Claude C. Hopkins. With his skills, methods, strategies and techniques, he was able to lay down the foundation for advertising. His revolutionary idea on research and how things can be projected to attract more people had never been equaled during his time and new concepts were introduced at the beginning of the last century and this was seen to be very profitable.
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