www.nytimes.com
In advertising, whether you are keen to make a step upwards on the career ladder or desperate to find a new place of work, finding a job can be a struggle uphill. Besides, not only will you think about the advertising agency that will best suit your work ethic, but you will likely need to consider the possibility of relocating to another town or even another country. If you have a family, this could start a domestic problem. Of course you also have to think of a very important factor – your salary. Are you really looking for a big pay rise in your new advertising job? Or would you just settle for a small salary in order to have a position that will make you happy?
There are approximately 250,000 people working in the advertising industry. This number is expected to swell in the coming years because of mega mergers of agencies and the booming global market which has increased international business. This trend is very good for the industry because it means a highly competitive but stable environment for the advertising world.
Normally advertising agencies are divided into four departments; account services, media, research and creative. These are the areas for career advancement in the advertising world:
1. Account services department
2. Account services department – traffic
3. Media services department
4. Research department
5. Creative department – art direction
6. Creative department – copywriting
7. Creative department production
8. Specialty advertising department
9. Internet advertising department
10. Outdoor advertising department
11. Direct response advertising department
Source: siu.edu
Advertising and public relations are similar and may even be the same. In advertising, campaigns are produced to convince consumers to patronize or use products or services. These are then takes the airwaves, the radio, print and other forms of mass media. The advertisement is trying to influence public perception on the product.
Management of product perception, brochures, speeches and projection of positive company image are the main goals of public relations. In many instances, public relations and advertising tasks overlap because of their similarity. Both fields require strong people skills and close association with often difficult to work with and demanding clients. Both careers also have high stress levels because of the deadlines, late nights and weekends spent working.
While the potential of the human mind is theoretically limitless, there will be times when you feel drained and burned out, and in a sort of mental block – unable to generate any good ideas. To help you out, here a few things that might help refresh your gray matter:
1. A GOOD night’s sleep.
The recommended sleep is about 8-10 hours, but we realize that advertising is a dynamic business, you might not always get the hours you need. Just make sure that you get some rest in between your work so you brain has a chance to refresh itself.
2. A glass of water.
Not getting enough fluids slows down blood flow, making your brain function at a less than optimum rate. Don’t wait until you are thirsty, and drink the recommended 8 glasses of water a day.
3. Expose yourself to new ideas.
Keep up with the times and explore whats in NOW.
The social internet brings technology to bare onto the world. Much of the world is now hooked up to the internet which makes it all the better as a marketing tool for your business through such ad campaigns on new media. Social media often relies on ads for the majority of their income through the sidebar ads and even main banners that promotes your product. These should however be monitored to avoid problems and to maximize your exposure. Ventures into supporting events such as the many forums on the industry such as seminars and various civic operations that aims to help the public but also provides free advertising for your company, just don;t get too aggressive or you may get criticized for such. be as discreet as possible, avoiding blaring banners and using smaller yet visible ones. Paper products with small logos and give-aways or the poor with little brand names and logos on say shirts, towels and other daily essentials showing the good side of your business to the public at large.
画像転載元: images.usatoday.com
ちょっと考えてみてください。 広告業界の仕事 は、世界中でも数少ない、完全機械化が不可能な職種の一つではありませんか？ 広告業界は、近い未来に衰退することのないメジャーな業界の一つです。 きっと、広告というものが才能と技術をもつポロの集団がいないければ作れないためでしょう。 重要なことは、どんな高性能の機械やコンピュータでも、人間の脳の代わりはできないということです。 創造力は、コンピューターだけでは真似のできない人間独特のものなのです。 ほかの業界では、残念ながら、徐々に人間の労働力が機械に取って代わられようとしています。 製造業では、人間の労働者は脇役になってしまっています。 販売業も、オンラインショッピングの台頭とともに雇用はあまり振るいません。 金融業も機械化の波に乗っています。 機械化は求人を危険な勢いで減らしつつあります。 コンピュータはその業務を拡大し、より大きな顧客基盤を築いています。 一方で、広告の需要は継続して増え続け、他の産業は衰退し続けています。 クリエイティブで才能のある人材の需要は、広告業界においては減ることはないでしょう。 それは単純に、そこで求められる能力が機械では代替できないものだからです。
As long as there is a product to be sold, there will always be advertising which goes after primal senses for them to be effective. From the eyes, ears and even taste, they all have to be satisfied for an ad campaign to be successful. You can have all the best photographers and graphics artists producing the best pictures money can buy, but without proper presentation, it’s merely still a picture. A successful ad artist conducting a campaign takes into account visibility, the ability to attract attention and instill interest and then come up with a tag line that says it all.
Think Nike with “Just Do It”, and you’ll get an idea of a successful ad campaign. Those three words along with seemingly bland photos combined by an artist produces music selling products with just three words. Or the Coke bottle with lettering in flowing ribbon style, now that’s advertising!
イメージ提供: buzzle.com
広告産業で新しい仕事を探すのは、非常に困難です。 新しい仕事を探しているのか、 企業内で昇進したいと考えているのか、 いずれの場合も、どの広告エージェンシーが貴方の仕事の倫理観に合うか考慮し、また新しい仕事に就くため、引越しを考える必要があるかもしれません。 全ての家族や世帯が必要なことではありません。 もちろん、貴方のキャリアの非常に重要な要因も考えなくてはなりません、、、給与です。 新しい広告の仕事で高給を取ることを願っていますか、または貴方のニーズに真に合う仕事を探すためには少ない給料で我慢してもいいと考えていますか。 どちらの方向を考えている場合も、広告産業で新しい仕事を探す場合、貴方の夢をかなえるために重要なことが一つあります。貴方の履歴書、代表作品集、カリキュラムバイティとも呼ばれる物です。 説得力のある履歴書の重要性は新卒で広告会社に就職したいと考えている人にも、ビジネスの経験が豊富な人にも軽視できません。 輝かしい広告業重役のオフィスを目標に頑張ってください。
Image Source: creation.uk.com
Advertising is not as exciting as an NBA game but it certainly is growing steadily as an industry and it can provide you with a career that is financially rewarding as well as fun. This is primarily because advertising involves a little bit of everything. It combines art with creativity, simple mathematics, psychology, marketing approach and media. As a writer, the possibility of ending up writing for Hollywood films is not that far. The realm of advertising and the internet makes it hard to predict what will be in demand the next few years. In advertising, your deviant behavior is often rewarded. Think crazy ideas and you get appreciated. Most importantly, you certainly will not be bored by it. Advertising is a dynamic job which you will appreciate if you have a deviant but creative mind.
Image Source: images.usatoday.com
Come to think of it. Advertising job is one of the few jobs in the whole world which can not be dominantly operated by machines. The advertising industry is one major field that will refuse to be obsolete in the near future. This is likely because advertising requires hiring the most talented and skillful people in the herd. One important factor to consider is that no machine or computer brain can replace the brilliant brain of humans. Creativity can not be mimicked by plain computers. Unfortunately for the other industries in the market today, they are slowly being replaced by machines. The human workforce being the side line of the major players in the manufacturing companies. The sales industry is looking dim amidst the onset of Online Selling. Banking have taken on the technological bandwagon. It has significantly decreased job opportunities in alarming rates. Computers ahve enhanced their operation and customer base. Meanwhile, advertising job demands are continuously rising while others die down. The demand for highly creative and talented people for the advertising job goes on. These simply put, can not be overcome by sheer machine power.