By: Govy
Most people think of advertising as an ad in the local paper, billboards, posters, flyers, radios, televisions and the internet. There is a lot more to it than that like for example, when you walk down the street wearing a Coca-Cola shirt, you are in fact advertising for Coca-Cola.
Business owners can either use the free advertising or the paid advertising. Free is always good and can achieve some amazing results but paid advertising such as television commercials and magazine ads can really maximize a company’s profit.
Advertising may come in different forms depending on what you wish to advertise. The most powerful advertising comes from Word-of-Mouth, for example a friend tells me about a particular food establishment serves rotten food, do you think I would eat there? No I wouldn’t.
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By: Govy
Business owners find advertising as extremely expensive and time consuming. Some ideas are presented where you can advertise and show you some tools you can use to promote your business.
Media Advertising is very powerful because people use media everyday in order to keep themselves informed of an event such as news, shopping, education, or entertainment. The most popular medias are television, radio, newspaper, and magazine and advertising on these types of media is very expensive, specially on television, but it gives good results.
Advertising on your vehicle, using your vehicle to place your own ad will give you unlimited impressions. You can place a signs and graphics on any part of your vehicle visible enough for people to read and see. License plate advertising is also an option, you can buy a personalized license plate and displaying your business name or website URL. Another option is, add a new license plate frame wherein you can ad your business name and slogan.
Online advertising is the most popular search engines and directories where you have to put more effort to get listed in their websites. Just be careful with spamming which is very rampant and you can look for websites that let you post ads for free.
Offline advertising is the use of trade business cards wherein it lets you place some type of advertising. You can make your own business cards or have it made for you but make sure you always carry some with you wherever you go.
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A new form of advertising is gaining popularity. It is the mobile billboard advertising. It started in early 1990’s and have been adopted by many advertising companies.
Advertisements, usually in the form smart slogans to endorse a product or a service, is printed in a banner, usually 10’ x 20’ dimension, is mounted on both sides of a flatbed truck, whose sole purpose is to display these ads. Trucks carrying advertisements on them are parked in people-packed areas like parks, convention centers, sports stadium and other locations with high visibility.
Buses that are covered or wrap in advertisement is also a form of mobile billboard advertising. The body of the bus is printed or painted such that it can convey an advertising message.
Interactive marketing is a relatively brand new fast evolving field in the area of marketing and advertising. Interactive marketing is an onset of the growing trend of Internet marketing. Interactive marketing involves interaction between the advertiser and the prospective buyer or audience, so every time you visit a web site, you become part of interactive marketing. A very important aspect of interactive marketing is that it is able to hold on to the attention of the audience, how long he stays in that site is entirely up to him so unlike in traditional marketing presentations where the audience has no control on how long he stays, interactive marketing provides him the flexibility. Career opportunities in this field are abundant and can be as diverse from copywriter to computer programmer.
The editor-in-chief is ultimately responsible for the weekly completion of a newspaper such as the collegian. He is the one who oversees story development down to photos and graphic supplements. Their task is to make all final decisions regarding what will be published in the newspaper and the issues dealing with appropriateness of content, AP style, and placement of content are all included in this. The editor-in-chief is also the visible speaker for the Collegian. In many cases dealing with administration, alumni, students, or outside persons the editor-in-chief will be called upon to represent the newspaper
www.nytimes.com
In advertising, whether you are keen to make a step upwards on the career ladder or desperate to find a new place of work, finding a job can be a struggle uphill. Besides, not only will you think about the advertising agency that will best suit your work ethic, but you will likely need to consider the possibility of relocating to another town or even another country. If you have a family, this could start a domestic problem. Of course you also have to think of a very important factor – your salary. Are you really looking for a big pay rise in your new advertising job? Or would you just settle for a small salary in order to have a position that will make you happy?
There are approximately 250,000 people working in the advertising industry. This number is expected to swell in the coming years because of mega mergers of agencies and the booming global market which has increased international business. This trend is very good for the industry because it means a highly competitive but stable environment for the advertising world.
Normally advertising agencies are divided into four departments; account services, media, research and creative. These are the areas for career advancement in the advertising world:
1. Account services department
2. Account services department – traffic
3. Media services department
4. Research department
5. Creative department – art direction
6. Creative department – copywriting
7. Creative department – production
8. Specialty advertising department
9. Internet advertising department
10. Outdoor advertising department
11. Direct response advertising department
Source: siu.edu
Advertising and public relations are similar and may even be the same. In advertising, campaigns are produced to convince consumers to patronize or use products or services. These are then takes the airwaves, the radio, print and other forms of mass media. The advertisement is trying to influence public perception on the product.
Management of product perception, brochures, speeches and projection of positive company image are the main goals of public relations. In many instances, public relations and advertising tasks overlap because of their similarity. Both fields require strong people skills and close association with often difficult to work with and demanding clients. Both careers also have high stress levels because of the deadlines, late nights and weekends spent working.
While the potential of the human mind is theoretically limitless, there will be times when you feel drained and burned out, and in a sort of mental block – unable to generate any good ideas. To help you out, here a few things that might help refresh your gray matter:
1. A GOOD night’s sleep.
The recommended sleep is about 8-10 hours, but we realize that advertising is a dynamic business, you might not always get the hours you need. Just make sure that you get some rest in between your work so you brain has a chance to refresh itself.
2. A glass of water.
Not getting enough fluids slows down blood flow, making your brain function at a less than optimum rate. Don’t wait until you are thirsty, and drink the recommended 8 glasses of water a day.
3. Expose yourself to new ideas.
Keep up with the times and explore whats in NOW.
The social internet brings technology to bare onto the world. Much of the world is now hooked up to the internet which makes it all the better as a marketing tool for your business through such ad campaigns on new media. Social media often relies on ads for the majority of their income through the sidebar ads and even main banners that promotes your product. These should however be monitored to avoid problems and to maximize your exposure. Ventures into supporting events such as the many forums on the industry such as seminars and various civic operations that aims to help the public but also provides free advertising for your company, just don;t get too aggressive or you may get criticized for such. be as discreet as possible, avoiding blaring banners and using smaller yet visible ones. Paper products with small logos and give-aways or the poor with little brand names and logos on say shirts, towels and other daily essentials showing the good side of your business to the public at large.