The advertising graduate in a corporate setting can be the chief executive officer in charge of advertising operations. In retailing business, he can head the advertising department. A trained advertising person can also work as copywriter, researcher, account executive or media planner.
Advertising is all about mass communication. Students of advertising with proper training can cross over to the field of communications. The advertising student needs to learn the following:
1. Identify research designs for consumer needs and interpret results for advertising strategies
2. Create advertising in all media formats to meet objectives and strategies
3. Develop people skills for strategies and negotiations to increase advertising investment
4. Manage client relations and production process of advertising to create a profit