Category Archives: Graduates

Working in the Advertising Industry

By Administrator | March 10, 2010

There are three trends that have considerable influence on the advertising industry, these are: consolidation, globalization and specialization. Consolidation occurs when small to medium sized agencies with relatively successful track records are bought out by large multinational companies to provide their other clienteles with local service. The income of the agency brought about [...]

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Advertising Education

By Administrator | February 10, 2010

The advertising graduate in a corporate setting can be the chief executive officer in charge of advertising operations. In retailing business, he can head the advertising department. A trained advertising person can also work as copywriter, researcher, account executive or media planner.
Advertising is all about mass communication. Students of advertising with proper [...]

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