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The basic requirement for an advertising career is a bachelor’s degree. A degree in journalism or advertising is a great idea for you if you want to become an advertising manager. Your studies should include courses in visual arts, communications methods and technology, sales, market research, consumer behavior, and of course marketing. For executive positions, a master’s degree in business administration may be required.
An executive position in an advertising agency includes a Media Director who will work with other departments to select the communication media to advertise. These may be billboards, the Internet, magazines, newspapers, television, and radio. They also need to figure out the circulation costs with the ultimate goal of minimizing media cost.