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The people who manage and coordinate accounts are called Advertising Account Executives. They maintain the client’s account and assess their need to handle ad campaigns and advertising. These advertising executives have a variety of duties depending on the kind of organization that they work for. However, they also need to know the basics of public relations, promotions, and marketing.
Advertising Managers oversee promotion staffs as well as plan and prepare promotional materials to increase the sales of products and services. These managers will identify and develop contacts for promotional campaigns targeting buyers, and they prepare budgets as well as estimate costs of the campaigns.