An advertising agency is a service company whose dedication is directed to planning, creating, handling and disseminating promotional materials and advertisements for other companies.
Like any other companies, an advertising agency also have different departments. The following are the major departments inside an advertising agency:
The Creative Department
The people in the creative department, the core department of an advertising agency, are the responsible in the creation of the actual ads. These people are the art directors and copywriters. Creative team, as they are usually called, are formed permanently or project-based. The head of the team is the creative director, whom the art directors and the copywriter report to. The creative team may not actually be the one implementing their own ideas, sometimes they employ production artists to carry out their designs.
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