There are approximately 250,000 people working in the advertising industry. This number is expected to swell in the coming years because of mega mergers of agencies and the booming global market which has increased international business. This trend is very good for the industry because it means a highly competitive but stable environment for the advertising world.
Normally advertising agencies are divided into four departments; account services, media, research and creative. These are the areas for career advancement in the advertising world:
1. Account services department
2. Account services department – traffic
3. Media services department
4. Research department
5. Creative department – art direction
6. Creative department – copywriting
7. Creative department – production
8. Specialty advertising department
9. Internet advertising department
10. Outdoor advertising department
11. Direct response advertising department
Source: siu.edu