There are three trends that have considerable influence on the advertising industry, these are: consolidation, globalization and specialization. Consolidation occurs when small to medium sized agencies with relatively successful track records are bought out by large multinational companies to provide their other clienteles with local service. The income of the agency brought about [...]
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In advertising, whether you are keen to make a step upwards on the career ladder or desperate to find a new place of work, finding a job can be a struggle uphill. Besides, not only will you think about the advertising agency that will best suit your work ethic, but you will likely need [...]
There are approximately 250,000 people working in the advertising industry. This number is expected to swell in the coming years because of mega mergers of agencies and the booming global market which has increased international business. This trend is very good for the industry because it means a highly competitive but stable environment [...]
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Looking for a new job in the advertising industry can be downright difficult. Whether you’re wanting so much to find a new place to work. Or you’ve simply decided make a step upwards on corporate ladder. After all, not only [...]
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If you didn’t ask me I also work in one advertising firm. I became an account executive and eventually became account executive supervisor. Work in advertising is not easy because all the time what we need to do is call clients and asks them if they want an ad space in our [...]
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The people who manage and coordinate accounts are called Advertising Account Executives. They maintain the client’s account and assess their need to handle ad campaigns and advertising. These advertising executives have a variety of duties depending on the kind of organization that they work for. However, they also need to know the [...]
By: Govy
Every successful person goes through a lot of learning process. There is absolutely no doubt about this as we see successful people around us all the time. Often, success has nothing to do with one’s profession. Each of us has to work hard to become a “successful person.” All [...]
Also posted in Public Relations |
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Have you ever watched TV one time and saw the commercials running after a few minutes? Did you ever think to yourself that you could make a better commercial than the one that you saw? After all, you might consider yourself a very creative person that is always coming up with new and [...]
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The basic requirement for an advertising career is a bachelor’s degree. A degree in journalism or advertising is a great idea for you if you want to become an advertising manager. Your studies should include courses in visual arts, communications methods and technology, sales, market research, consumer behavior, and of course marketing. [...]