The Account Services
Sales is one of the most important aspect of a company. Advertising agency also have their own arm of sales and account management. The account executive is the one responsible for the transactions and meetings with clients, the coordination of the media, creative and production teams, updating the clients with the progress of the project, and keeping in touch with them to assure that the needs are being addressed.

Creative Services or Production
This is the team of people who have contacts with suppliers of creative media. They deal with negotiating prices, for example, of printing materials from a printing agency.

Other Personnel
This includes college interns, errand staff, research and analysis people, assisting staff and other personnel that are part of the group.

Like any other companies, an advertising agency also have different departments. The following are the major departments inside an advertising agency:

The Creative Department
The people in the creative department, the core department of an advertising agency, are the responsible in the creation of the actual ads. These people are the art directors and copywriters. Creative team, as they are usually called, are formed permanently or project-based. The head of the team is the creative director, whom the art directors and the copywriter report to. The creative team may not actually be the one implementing their own ideas, sometimes they employ production artists to carry out their designs.

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Some of the positions that you may want to consider if you intend to make your mark in the advertising industry would be Advertising, Marketing Manager, Promotions Executive, Public Relations Officer or Sales Executive. All of these positions work closely with top management and are required to submit long working hours, oftentimes including evenings and weekends, to ensure the success of a campaign ad.

It is obvious that advertising is a form of mass communication to inform the public about various products and services, what their purposes are and where to buy them. Companies are liberately spending huge sum of money just to get their products to delivered to every house through television, radio, prints, internet and even in video games.

Advertisements is a major factor to the economy of a company. That is why companies pays a good eye to it. They even hire advertising agency, the experts of advertising, just to get the job well done.

Advertising is all about mass communication. Students of advertising with proper training can cross over to the field of communications. The advertising student needs to learn the following:

1. Identify research designs for consumer needs and interpret results for advertising strategies
2. Create advertising in all media formats to meet objectives and strategies
3. Develop people skills for strategies and negotiations to increase advertising investment
4. Manage client relations and production process of advertising to create a profit

Unfortunately, not everyone is cut out to be a copywriter. Even if you want to have that creative, often glamorous, stimulating and generally fun every day of the week job. Here are some of the traits that a copywriter must possess:

1. Keen observer of people and trends
2. Love all kinds of media (emphasis on all)
3. Great sense of humor (again, emphasis on great)
4. Unique feel of human nature
5. Creatively solves problems
6. Open-minded
7. Your words motivate people to act
8. Probably one of the most important of all, breathtaking in black

Source: fabjob.com

Business owners can either use the free advertising or the paid advertising. Free is always good and can achieve some amazing results but paid advertising such as television commercials and magazine ads can really maximize a company’s profit.

Advertising may come in different forms depending on what you wish to advertise. The most powerful advertising comes from Word-of-Mouth, for example a friend tells me about a particular food establishment serves rotten food, do you think I would eat there? No I wouldn’t.

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