A new form of advertising is gaining popularity. It is the mobile billboard advertising. It started in early 1990’s and have been adopted by many advertising companies.
Advertisements, usually in the form smart slogans to endorse a product or a service, is printed in a banner, usually 10’ x 20’ dimension, is mounted on both sides of a flatbed truck, whose sole purpose is to display these ads. Trucks carrying advertisements on them are parked in people-packed areas like parks, convention centers, sports stadium and other locations with high visibility.
Buses that are covered or wrap in advertisement is also a form of mobile billboard advertising. The body of the bus is printed or painted such that it can convey an advertising message.