Adverts push in top gear

There’s good news for the people of Bahrain, the Economic Development Board (EDB) launched A $12 MILLION (BD4.5m) worldwide advertising campaign to promote a business and create more jobs.  The “Business friendly Bahrain” campaign will be launched just before the Formula One weekend and run on several international media outlets including the CNN, BBC, Al Arabiya and the London-based Al Hayat newspaper. It will also highlight Bahrain as a regional and international business-friendly, cost-competitive centre with a highly skilled workforce, among other factors that make it an attractive destination, said the EDB chief executive Shaikh Mohammed bin Isa Al Khalifa.