Interactive marketing is a relatively brand new fast evolving field in the area of marketing and advertising. Interactive marketing is an onset of the growing trend of Internet marketing. Interactive marketing involves interaction between the advertiser and the prospective buyer or audience, so every time you visit a web site, you become part [...]
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The Account Services
Sales is one of the most important aspect of a company. Advertising agency also have their own arm of sales and account management. The account executive is the one responsible for the transactions and meetings with clients, the coordination of the media, creative and production teams, updating the clients with [...]
An advertising agency is a service company whose dedication is directed to planning, creating, handling and disseminating promotional materials and advertisements for other companies.
Like any other companies, an advertising agency also have different departments. The following are the major departments inside an advertising agency:
The Creative Department
The people in the creative department, the core department [...]
A new form of advertising is gaining popularity. It is the mobile billboard advertising. It started in early 1990’s and have been adopted by many advertising companies.
Advertisements, usually in the form smart slogans to endorse a product or a service, is printed in a banner, usually 10’ x 20’ dimension, is mounted on both [...]
If you are thinking of starting a career in advertising, some significant points to keep in mind are: expect keen competition, best opportunities can be for those with high creativity levels, excellent communication and computer skills, the industry provides high earnings with extensive travel but unpredictable working hours.
Some of the positions that you may want [...]
Advertising, this is a sort of activity that is existing almost everywhere around us. When you’re driving your car, you pass through a highway and you look up the billboards, you read the signs and the billboards communicate to you, that’s advertising.
It is obvious that advertising is a form of mass communication to inform [...]
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The basic requirement for an advertising career is a bachelor’s degree. A degree in journalism or advertising is a great idea for you if you want to become an advertising manager. Your studies should include courses in visual arts, communications methods and technology, sales, market research, consumer behavior, and of course marketing. [...]
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