Three million on the job hunt

According to consultant Mitch Evans, it is no surprise that there are three million on the job hunt today; even bosses bosses had no idea why their employees jumped ship. But there’s this one big reason why employees jumped into another ship – bad management was one of the top five reasons people leave a certain company, along with a desire for new challenges, feeling unappreciated, boredom and poor company morale. Good management is essential, to make the employees stay in the company.

Losing a staff is definitely expensive, costing a minimum of $3000 per person, when you take into account advertising, screening, short-listing, skills testing, interviews, reference checks and subsequent interviews. The company will spend more time and money in deciding which people to hire.

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Access Email amidst Ecuador’s natural diversity

It will be very difficult for us to fin such a natural diversity anywhere around the globe.. Ecuador is apparently the tiniest county of South America, but the range of fun and offerings it provides is just unbelievable. Ecuador has its astounding Amazon Basin, glaciated Andean volcanoes, tropical cloud forest and the gentle Pacific coast where any couple would like to have a romantic dinner. For people who love nature, being at this place would be like a dream come true! Its unusual orchids and birds, peculiar forest plants, bizarre insects, so and so forth would be something that a nature lover must have wished to see in his life! Thus, to check your emails amid this relaxing expedition is really burdensome. And this is the time you would wish for device that would allow you to access your mails handy. And this is exactly when Microsoft Exchange server becomes functional! Read More »

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Brand Work is No Job for Ad Agencies

Brand management was the sole domain of ad agencies.  Years ago, when one wants to make a brand known they turn to the professional spinsters of print, audio and video.  I think the world has changed a bit for the better.

Because the world of marketing has evolved, and today the companies that supply marketing communications and brand strategy are very different. The Ad agencies should do what it says on their tin – be agents for the creation of advertising, and accept that the strategy work that feeds their creativity will be devised elsewhere and without their involvement. Since branding has become more central to the success of most major clients, it has moved further away from the core competencies of advertising agencies.

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Microsoft Dynamics CRM for Sales Support

Sales are important to you? Obviously! What a question you must be thinking. And what about keeping track of the customers to whom you have sold your products? Very Important! Right? It’s a tedious task though. But with the help of Microsoft Dynamics CRM software, keeping a track of your customers is easy and hassle-free!

What does Microsoft Dynamics CRM actually do for Sales Support?

Dynamics CRM allows your sales reps a quick and easy access to customer information which will help them spend less time systematizing and quality time concluding the deals. Microsoft Dynamics helps the sales person in following ways:
• Keep track of every sales prospect
• Know at a glance who your top leads are
• Establish follow-up processes and automated lead routing
• Create perfect pitches for each prospect
• Keep existing customers informed of new offerings
• Maintain detailed information on competitors Read More »

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Client Services Manager

One of busy communications agency in Rivonia requires a Client Services Manager to join its team. The key to a successful application is a previous client services and advertising agency experience. The Candidates must have a solid knowledge of print production and finishing processes. The Key responsibilities include: Prepare and process minutes from all client meetings within 24 hours and compile the creative brief; Creative briefing from the client and then to the Traffic Manager. On a few occasions direct briefing to creatives will be necessary; Submit quotations to clients and manage their accounts; Ensuring that all jobs are carried out according to the client’s specifications and deadlines and ensuring service and client satisfaction. Keeping the clients informed on the status of their jobs.

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So you think you want to be a… Graphic designer

It’s not all easy, at least I’d be very honest.  But truth to tell, after all the painstaking attention to detail, the graphic design industry can be a good reward both to your wallets and to your hearts. Yeah, similar to most jobs there are ordinary tasks and constant deadlines. But who’s cmoplaining!  As long as you have that eye for the design needed, you’re set.

In simplest form the job can be described as ‘the practice or profession of designing print or electronic forms of visual information, as for an advertisement, publication, or website. The Graphic designer’s work with advertising agencies, printing press companies, animation houses, studios and publishers revolve around  optimizing the layout of text and images. Take a look at any billboard, logo, brochure or newspaper and you’ll see the final work of a graphic designer.

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Inside the Advertising Agency (Part 2)

creative_marketing.jpg*continued from previous post

The Account Services
Sales is one of the most important aspect of a company. Advertising agency also have their own arm of sales and account management. The account executive is the one responsible for the transactions and meetings with clients, the coordination of the media, creative and production teams, updating the clients with the progress of the project, and keeping in touch with them to assure that the needs are being addressed.

Creative Services or Production
This is the team of people who have contacts with suppliers of creative media. They deal with negotiating prices, for example, of printing materials from a printing agency.

Other Personnel
This includes college interns, errand staff, research and analysis people, assisting staff and other personnel that are part of the group.

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Inside the Advertising Agency (Part 1)

flasher.gifAn advertising agency is a service company whose dedication is directed to planning, creating, handling and disseminating promotional materials and advertisements for other companies.

Like any other companies, an advertising agency also have different departments. The following are the major departments inside an advertising agency:

The Creative Department
The people in the creative department, the core department of an advertising agency, are the responsible in the creation of the actual ads. These people are the art directors and copywriters. Creative team, as they are usually called, are formed permanently or project-based. The head of the team is the creative director, whom the art directors and the copywriter report to. The creative team may not actually be the one implementing their own ideas, sometimes they employ production artists to carry out their designs.

*continued on next post..

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Starting a Career in Advertising?

post 3If you are thinking of starting a career in advertising, some significant points to keep in mind are: expect keen competition, best opportunities can be for those with high creativity levels, excellent communication and computer skills, the industry provides high earnings with extensive travel but unpredictable working hours.

Some of the positions that you may want to consider if you intend to make your mark in the advertising industry would be Advertising, Marketing Manager, Promotions Executive, Public Relations Officer or Sales Executive. All of these positions work closely with top management and are required to submit long working hours, oftentimes including evenings and weekends, to ensure the success of a campaign ad.

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Understanding Advertising

nsun8l.jpgAdvertising, this is a sort of activity that is existing almost everywhere around us. When you’re driving your car, you pass through a highway and you look up the billboards, you read the signs and the billboards communicate to you, that’s advertising.

It is obvious that advertising is a form of mass communication to inform the public about various products and services, what their purposes are and where to buy them. Companies are liberately spending huge sum of money just to get their products to delivered to every house through television, radio, prints, internet and even in video games.

Advertisements is a major factor to the economy of a company. That is why companies pays a good eye to it. They even hire advertising agency, the experts of advertising, just to get the job well done.

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