Would you like to get paid to persuade? If yes, then copywriting may be the right career path for you. Copywriters of advertising companies write the ads that literally millions of people read, hear and watch daily. They possess the power to influence people to buy billions of dollars of products every year.
Unfortunately, not everyone is cut out to be a copywriter. Even if you want to have that creative, often glamorous, stimulating and generally fun every day of the week job. Here are some of the traits that a copywriter must possess:
1. Keen observer of people and trends
2. Love all kinds of media (emphasis on all)
3. Great sense of humor (again, emphasis on great)
4. Unique feel of human nature
5. Creatively solves problems
6. Open-minded
7. Your words motivate people to act
8. Probably one of the most important of all, breathtaking in black
Source: fabjob.com
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There is also a myth that says starting in advertising is very hard. But the truth is there are a lot of opportunities for those who want to start in the advertising field provided that they are willing to work very hard for it. Your first advertising job may involve a lot of learning and a lot of legwork, but as long as you are serious with your career, you will have no problems. In fact, advertising may be a fun-filled job if you really enjoy creating exciting and new ad campaigns which will influence or touch the lives of everyone who sees it.
www.masternewmedia.org
There are a lot of misconceptions that clouds the advertising industry. For example, you might have heard that the advertising agencies are usually run by stodgy old men that are only trying to make a buck. This is not true, in fact, these agencies are run by ambitious entrepreneurs that have a goal to make something exciting rather than just make a profit.
Some also thinks that an advertising job is dishonorable and unethical. This isn’t true. Working in advertising is a much esteemed profession. Just because you are trying to persuade people to patronize a certain product does not mean that they are tricking or deceiving everyone. In fact, the last thing that they want is to produce deceptive materials that would harm a client’s reputation.
By: Govy
Most people think of advertising as an ad in the local paper, billboards, posters, flyers, radios, televisions and the internet. There is a lot more to it than that like for example, when you walk down the street wearing a Coca-Cola shirt, you are in fact advertising for Coca-Cola.
Business owners can either use the free advertising or the paid advertising. Free is always good and can achieve some amazing results but paid advertising such as television commercials and magazine ads can really maximize a company’s profit.
Advertising may come in different forms depending on what you wish to advertise. The most powerful advertising comes from Word-of-Mouth, for example a friend tells me about a particular food establishment serves rotten food, do you think I would eat there? No I wouldn’t.
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By: Govy
Business owners find advertising as extremely expensive and time consuming. Some ideas are presented where you can advertise and show you some tools you can use to promote your business.
Media Advertising is very powerful because people use media everyday in order to keep themselves informed of an event such as news, shopping, education, or entertainment. The most popular medias are television, radio, newspaper, and magazine and advertising on these types of media is very expensive, specially on television, but it gives good results.
Advertising on your vehicle, using your vehicle to place your own ad will give you unlimited impressions. You can place a signs and graphics on any part of your vehicle visible enough for people to read and see. License plate advertising is also an option, you can buy a personalized license plate and displaying your business name or website URL. Another option is, add a new license plate frame wherein you can ad your business name and slogan.
Online advertising is the most popular search engines and directories where you have to put more effort to get listed in their websites. Just be careful with spamming which is very rampant and you can look for websites that let you post ads for free.
Offline advertising is the use of trade business cards wherein it lets you place some type of advertising. You can make your own business cards or have it made for you but make sure you always carry some with you wherever you go.
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A new form of advertising is gaining popularity. It is the mobile billboard advertising. It started in early 1990’s and have been adopted by many advertising companies.
Advertisements, usually in the form smart slogans to endorse a product or a service, is printed in a banner, usually 10’ x 20’ dimension, is mounted on both sides of a flatbed truck, whose sole purpose is to display these ads. Trucks carrying advertisements on them are parked in people-packed areas like parks, convention centers, sports stadium and other locations with high visibility.
Buses that are covered or wrap in advertisement is also a form of mobile billboard advertising. The body of the bus is printed or painted such that it can convey an advertising message.
Interactive marketing is a relatively brand new fast evolving field in the area of marketing and advertising. Interactive marketing is an onset of the growing trend of Internet marketing. Interactive marketing involves interaction between the advertiser and the prospective buyer or audience, so every time you visit a web site, you become part of interactive marketing. A very important aspect of interactive marketing is that it is able to hold on to the attention of the audience, how long he stays in that site is entirely up to him so unlike in traditional marketing presentations where the audience has no control on how long he stays, interactive marketing provides him the flexibility. Career opportunities in this field are abundant and can be as diverse from copywriter to computer programmer.
The editor-in-chief is ultimately responsible for the weekly completion of a newspaper such as the collegian. He is the one who oversees story development down to photos and graphic supplements. Their task is to make all final decisions regarding what will be published in the newspaper and the issues dealing with appropriateness of content, AP style, and placement of content are all included in this. The editor-in-chief is also the visible speaker for the Collegian. In many cases dealing with administration, alumni, students, or outside persons the editor-in-chief will be called upon to represent the newspaper
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In advertising, whether you are keen to make a step upwards on the career ladder or desperate to find a new place of work, finding a job can be a struggle uphill. Besides, not only will you think about the advertising agency that will best suit your work ethic, but you will likely need to consider the possibility of relocating to another town or even another country. If you have a family, this could start a domestic problem. Of course you also have to think of a very important factor – your salary. Are you really looking for a big pay rise in your new advertising job? Or would you just settle for a small salary in order to have a position that will make you happy?
There are approximately 250,000 people working in the advertising industry. This number is expected to swell in the coming years because of mega mergers of agencies and the booming global market which has increased international business. This trend is very good for the industry because it means a highly competitive but stable environment for the advertising world.
Normally advertising agencies are divided into four departments; account services, media, research and creative. These are the areas for career advancement in the advertising world:
1. Account services department
2. Account services department – traffic
3. Media services department
4. Research department
5. Creative department – art direction
6. Creative department – copywriting
7. Creative department – production
8. Specialty advertising department
9. Internet advertising department
10. Outdoor advertising department
11. Direct response advertising department
Source: siu.edu